Beyond Vanity Metrics: What Actually Moves Your Business Forward
Manage episode 520980349 series 3701617
You're rechecking your analytics. Likes are down. That post only got 200 views. Nobody commented. And you're spiraling.
But what if you're measuring all the wrong things?
In this episode, Cheale, Monique, and Sara tackle the vanity metrics trap that keeps solopreneurs stuck chasing numbers that don't actually grow their business. From the client who got 2.2 million LinkedIn impressions but zero sales, to the silent followers who actually become your best customers, we're getting real about what to measure when you're building something sustainable.
In Your Cup Today:
→ Why going viral doesn't mean successful
→ The silent followers who become your best clients
→ How customer conversations beat expensive market research
→ Turning analytics into feedback instead of failure
Whether you're a perfectionist who takes every metric personally or you're just tired of feeling like Instagram likes dictate your worth, this conversation will shift how you think about measuring growth.
Stop obsessing over vanity. Start tracking what matters.
A candid conversation between three seasoned business women who've been in the trenches of entrepreneurship. We bridge the gap between the glamorous just market and sell advice and the reality of what it takes to build a sustainable business. While most business content focuses on marketing, branding, OR operations in isolation, we bring all three worlds together. Because your brand culture needs to live in every system you create, your operations need to support your brand promise, and your marketing needs the infrastructure to deliver on what it sells.
We're here for the solopreneurs ready to grow beyond themselves, the partnership survivors rebuilding stronger, and anyone tired of business advice that treats branding, marketing, and operations as separate planets when they're part of one ecosystem.
HOSTS
Cheale Villa, Visual Caffeine, visualcaffeine.com / Monique Johnson, MoJo Design, ...
2 episodes