In this episode, Cat and I get real about what it actually looks like to build a brand in the age of AI. She opens up about the messy middle, trying to merge old-school marketing instincts with this new wave of automation, and what it takes to keep your message human when everyone else is starting to sound like ChatGPT on autopilot. We dive into the fine line between using AI to elevate your strategy versus letting it water down your voice. Kat’s take is powerful: efficiency is great, but soul is non-negotiable. This conversation is your reminder that the future of marketing isn’t man or machine, it’s mastery of both. Stay sharp, stay authentic, and use the tools without losing your truth.