Stop Spinning Your Wheels And Build A Business That Works For Your Life
Manage episode 520166467 series 3701060
We map a practical path from honest annual review to a marketing system that funds itself, then anchor it all with the TERMS framework so your business supports your life. The goal is clarity: know your numbers, face setbacks, and plan a year you can actually live.
• marketing reframed as a repeatable, self-funding system
• radical honesty about goals, misses, and patterns
• the risk of avoidance illustrated by a tax-bill story
• numbers-first planning to guide investment and focus
• the TERMS framework for human-centered growth
• designing a 12-month plan with tests and thresholds
• choosing growth over drift through weekly reviews
Check out my website, which is just my name, which is markfitzgerald.com, or reach out to me and let's have a coffee, whether it's a Zoom coffee or whether we meet up
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Chapters
1. Welcome And Purpose (00:00:00)
2. Blueprint For Smarter Growth (00:00:41)
3. Marketing As A System, Not Cost (00:01:32)
4. Reflecting On Goals And Results (00:02:21)
5. Radical Honesty About Setbacks (00:04:00)
6. The Tax Bill Cautionary Tale (00:05:24)
7. Know Your Numbers To Plan (00:06:45)
8. Live On Your TERMS Framework (00:07:57)
9. Test, Learn, And Focus What Works (00:09:32)
10. Next Steps And How To Connect (00:10:38)
8 episodes