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From Lockdown to Limitless: How Danna Built a Life She Actually Loves
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What happens when your post-uni plan falls apart, your inbox is filled with 200 job rejections, and the world shuts down?
For Danna Richards, it became the start of everything.
In this episode, we explore how a psychology graduate who thought she’d become a data analyst accidentally built a global digital agency, became one of the UK’s earliest UGC creators, created content for over 200 brands, and rebuilt her career (and confidence) after losing everything at once.
We talk about:
- Navigating the messy middle after graduating in a pandemic
- Starting a white label marketing agency from a living room
- The truth behind UGC and influencer work
- Manifestation, mindset and why gratitude changed everything
- Building DuoVision Creative and finding joy in wedding storytelling
- How to create a life you enjoy — long before you “arrive”
Danna’s journey is proof that no experience is wasted — and that sometimes the restart becomes the real story.
Key Takeaways (short, podcast-friendly bullets)
- Success doesn’t have a timeline - you’re allowed to build or rebuild again and again.
- Follow curiosity, not comparison - the “wrong” path often becomes the right one.
- UGC is a business, not a hobby - contracts, usage rights, negotiation and retention matter.
- Practice gratitude daily — it shifts your mindset, your mood and your momentum.
- Don’t rush — slow, steady, repeatable actions win long-term.
- Invest in your mindset as much as your skills — meditation, visualisation and journaling all matter.
- You can build a life you enjoy — even if the journey looks nothing like you planned.
Links
- Book: Rich Dad Poor Dad - Robert T Kiyosaki
- DuoVision Creative Instagram – @duovisioncreative
- DuoVision Creative TikTok - @duovisioncreative
- LinkedIn – Danna.R
- Book: Breaking the Habit of Being Yourself – Dr Joe Dispenza
- Book: The Power of Now – Eckhart Tolle
4 episodes
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