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Brady just got back from Vegas with some sobering news for the wine, beer, and spirits industry.

Consumption is down.

Gen Z isn't drinking like we did.

And that "lazy river" of foot traffic you've been relying on? It's about to dry up.

But here's the part nobody's talking about: while you're paying PR firms and social media managers thousands per month, 35-45% of your potential customers are floating right past your business.

They're not ready to buy today, but they will be.

The question is, will they remember you when that moment comes?

We break down the "boondoggle of the century" (how agencies have been selling you traffic without teaching you how to capture it), why DMs have an 80% open rate while your emails sit at 20%, and the exact engagement system that turns $600/month into predictable revenue growth.

Plus, we talk about the AI tsunami coming for hospitality businesses and why human connection is your only moat.

If you're a winery, brewery, distillery, or restaurant owner wondering why your PR and your marketing doesn't feel like it's working anymore (because it's not), this episode is your wake-up call.