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Building bartaco into a Beloved Brand with Scott Lawton
Manage episode 514143092 series 3696189
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Can data make your brand more human?
Scott Lawton, Co-Founder & Chairman of bartaco, shares how he blends data, design, and hospitality to build a brand that has become one of the industry’s most distinctive experiences.
In this episode, you’ll learn:
✨ How to use guest data to enhance your brand experience
✨ Why the best operators measure sentiment before sales
✨ How to empower teams with insights that fuel connection and creativity
✨ The leadership moves that keep cultures strong at scale
A playbook for turning insights into emotion and metrics into meaning.
Scott's creative inspiration
Book: I'm Not Trying To Be Difficult: Stories from the Restaurant Trenches by Drew Nieporent
Brands: FB Society (Whiskey Cake, Sixty Vines, etc.)
8 episodes
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