What makes some brands launch and last, while others fade away?

Being bold, not beige.

Greg Creed, former CEO of Yum! Brands (Taco Bell, Pizza Hut, KFC), shares how he helped turn Taco Bell into one of the world’s most distinctive brands by focusing on culture, creativity, and bold choices that broke industry rules.

In this episode, you’ll learn:

✨ How to replace “beige” thinking with bold, brand-defining moves

✨ Why “easy” beats “better” and how to use simplicity to set your brand apart

✨ How to build a courageous culture that fuels creativity and sales results

✨ How to make faster, smarter decisions by letting the experts lead

✨ The RED framework (Relevance, Ease, Distinctiveness) to sharpen your strategy

✨ How to stay true to your essence even (and especially) as the world changes around you

✨ A masterclass in courageous leadership, creative focus, and building brands that stand for something, plus breaking news about Greg's new special project, Mavericks & Misfits, coming soon.

Greg's creative inspiration: Book: Return on Courage by Ryan Berman

Brands: Chili’s, Match (Satan & 2020), Amazon (Holidays: Shorts)

Song: Radio Gaga by Queen (“don’t be background noise”)

F&B: Mountain Dew Baja Blast and Baja Blast Pie