This episode originally aired live on July 8th, 2024.

Entrepreneur and family coach Jeremy Pryor joins host Joseph Lewin to challenge the default script of modern work and identity. Instead of optimizing life around career or “hustle culture,” Jeremy makes the case for a family-centered model—ordering our identities (father/mother first, worker/entrepreneur second), designing businesses that integrate home life, and building assets that create time freedom across generations. They unpack why Western individualism often strains marriages and children, how to recalibrate using “identity dials,” and a practical three-business path (freedom, scale, legacy) to support a multi-generational family team.

What you’ll learn

• Why “life isn’t a single-player game” and how that reorders work, marriage, and parenting
• The difference between vocation and career—and why father/mother should be your primary identity
• How to design a business that supports family rhythms (think: dinner together, shared work)
• A practical framework for moving from a paycheck to family-owned assets
• How to avoid the cultural pendulum swings (hustle culture vs. gender “warfare”) and build unity around children’s flourishing

Key ideas & takeaways

• Order of identities matters: father/mother > worker/entrepreneur. The order changes decisions—even when you choose to work long hours.
• Integration over isolation: accept a little “inefficiency” (e.g., 5%) in the business to keep family integrated.
• Think in decades: design today’s business for the lifestyle you want in your 50s and for adult children/grandchildren.

1. Freedom Business (service; pays bills now)
2. Scale Business (decouples income from hours)
3. Legacy Business (capital assets the family can steward together)

Memorable quotes

• “Life isn’t a single-player game—it’s designed to be family-centered.”
• “Order your identities. If fatherhood is first, your work decisions will look different.”
• “As an owner, you can choose a little inefficiency to gain family integration.”
• “Don’t chase unicorns—build a stable stool: freedom, scale, and legacy.”

Resources & links

• Jeremy Pryor’s coaching: Family Inc (join the waitlist): https://familyteams.com → click “Family Inc”
• Follow Family Teams: @familyteams on major platforms
• Check out the Family Teams podcast

Connect with us

• Host: Joseph Lewin - Sell Through Social
• Guest: Jeremy Pryor - Family Teams

Call to action

If this episode helped you rethink work and family, share it with a friend building a business—or a parent struggling with trade-offs. Then, write down where your identities are ordered today and one practical change you’ll make this week to bring your business into better alignment with your family.