For this episode of Heart Of Hospitality, Dr. Rachael Carter guides us through the process of creating tangible, repeatable results. Using sociology and economics, she has focused her efforts on equipping organizations with the tools to make the most of their futures.

An instructor and tourism specialist with MSU for Government and Community Development, Dr. Carter was recently honored with the 2025 Excellence in Research Award by the Southern Rural Sociological Association, recognizing her work to advance the study of rural development in the South and drive meaningful improvements in rural communities.

The Heart Of Hospitality podcast is presented by The Mississippi Tourism Association. MTA is an association comprised of tourism professionals established with a mission to unite all sectors of the tourism industry through advocacy, promotion, and education.