Alex and Aaron map out six friend/family archetypes every entrepreneur runs into—from the ones who don't care, to the ones who want free work, to the "how much do you make?" comparers, the quiet haters, fellow founders, and the true supporters. They get real about why discounts backfire, how to set clean boundaries without drama, when to prune your circle, and how to keep your head down and build.

Plus, a rapid-fire listener Q&A: • A manager gets scolded for raising a report to the company's salary minimum—what now? • A septic business struggles with SEO/Google Ads—what local play actually works?

• The 6 relationship types entrepreneurs face—and how to respond to each

• Why friends-and-family discounts set the wrong expectations (and what to do instead)

• How to spot comparison energy and protect your momentum

• Using skepticism as fuel vs. mental drain

• The value of entrepreneur peers for honest numbers, tactics, and tax/ops tips

• Q&A Tactics: handling a boss who ignores company policy, and the simple local stack for trades (GBP locations, reviews, and Local Services Ads) to drive real leads

If you've ever felt torn between keeping the peace and protecting your business, this episode gives you a practical playbook—no fluff, just moves.

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