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Why Omnicom Just Dropped $13.5B on Its "Loser Rival" (The FTC Caveat Is Wild): EP 002
Manage episode 510409878 series 3692869
We break down why Reddit is suddenly getting more AI citations than Wikipedia and YouTube combined—and what that $60M Google deal really means for your content strategy. They dissect Omnicom's $13.5 billion acquisition (with a bizarre political boycott clause the FTC slipped in), and reveal TikTok's internal research proving it's finally a legitimate bottom-funnel conversion machine with 2.2x sales lift.
Plus: Xfinity turned Frankenstein into a Wi-Fi-obsessed sourdough baker (and hired the actual Universal Studios makeup artists to do it), and Mountain Dew just co-launched gummy candies that taste like soda—because cross-promotion has officially entered its final form.
Two decades of marketing battle scars. Zero fluff. Just the perspective you won't find anywhere else—delivered with the wit and authority of guys who've actually built campaigns that moved product, not just PowerPoints.
Hit play. Get smarter. Get back to work.
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Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net
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