Say This During A Ransomware… Or Lose $10M+ In Reputation (CISO Crisis Comms Playbook 20)

Say This During a Ransomware… or Lose $10M+ in Reputation (CISO Crisis Comms Playbook 20) - EP 18

12d ago 43:36

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CISOs, CEOs & Business Owners: What To Say (and NOT Say) When Ransomware Hits – Or You'll Lose Millions in Reputation

90% of companies survive the hack… but die from the crisis communications disaster that follows.

Kevin Dinino (Head of Communications at top cybersecurity PR firm KCD PR) reveals the exact playbook that saved Fortune 500 companies during real breaches — and the fatal mistakes that tanked others.

You'll learn:

✅ The 48-hour rule that saves reputations (and stock prices)

✅ 3 statements that instantly destroy trust & trigger lawsuits

✅ CEO media-training crash course you can run in one afternoon

✅ Why cyber insurers now reject claims without a comms plan

✅ How deepfakes + AI leaks are rewriting breach PR in 2025

✅ Step-by-step ransomware crisis comms playbook + templates

Timestamps:

00:00 – Intro 00:04 – Ransomware Rewind

06:45 – The 48-hour reputation rule

12:30 – Real breach war stories

19:20 – Executive media training

27:40 – Deepfakes & AI crisis nightmare

34:15 – Your 2025 ransomware PR playbook

👤 Guest: Kevin Dinino – Head of Communications, KCD PR

LinkedIn: https://www.linkedin.com/in/kevindininokcdpr/

Website: https://www.kcdpr.com

🎤 Hosts: Joe Erle – Cyber Insurance Practice Leader, C3 Insurance

LinkedIn: https://www.linkedin.com/in/joeerle

X/Twitter: https://x.com/joe_erle

TikTok: https://www.tiktok.com/@itscyberjoe

Instagram: https://instagram.com/itscyberjoe

Need cyber insurance help? → [email protected]

Mike Dowdy – Voice AI Developer & Tech Entrepreneur

LinkedIn: https://www.linkedin.com/in/mikedowdy

🎧 Listen to more episodes: https://podcasts.apple.com/us/podcast/cyber-insiders/id1540640713

👉 Subscribe so you're ready BEFORE the ransom demand lands.

#Ransomware #CrisisCommunications #CyberBreach #ReputationManagement #CyberInsurance #CISOTips #DataBreach #PublicRelations #ExecutiveMediaTraining #Deepfakes #Cybersecurity2025

ransomware crisis communication, cyber breach PR, what to say during ransomware attack, CEO media training, cyber insurance requirements 2025, deepfake crisis, KCD PR, Kevin Dinino, Joe Erle, Ransomware Rewind

19 episodes