In this episode of the Stay Broke Podcast, Randy sits down with Lauren DiPasquale, the founder of RankRise Studio, a nationally recognized Google Business Profile management company helping businesses of every size increase visibility, ranking, and customer engagement.

Lauren takes us through her entrepreneurial journey — starting with her childhood surrounded by entrepreneurship through her father’s reptile-selling business, to trying out multiple ventures of her own, including online sales, social media management, and other side hustles. Eventually, everything pointed her toward one powerful niche: Google My Business optimization.

Today, she runs a thriving agency servicing clients across all 50 states, from small independent businesses to large corporations. And as she explains in the episode, the beauty of Google My Business is this:

whether you're a one-person shop or a national brand, the system works the same — and the opportunity is huge.

What We Cover in This Episode:

• Lauren’s entrepreneurial roots and the many ventures she explored before finding her calling
• How Rank Rise Studio was built to solve a very real problem: businesses not being found online
• Why Google My Business is the most powerful — and most underused — tool for local visibility
• How AI depends on platforms like Google to gather reliable information
• The synergy between Google search, local intent, and emerging AI-ranking systems
• Why keeping your Google Business Profile active and updated directly impacts your ranking
• The types of businesses (all sizes!) that benefit from proper Google Business optimization
• The biggest misconceptions small business owners have about “just having a profile”
• What Google looks for when deciding who shows up first
• The verification challenges many businesses face — especially with locations, addresses, and compliance — and how Rank Rise helps them navigate the process
• How Lauren built scalable systems to manage clients nationwide
• Why specialization allowed her business to explode faster than general digital marketing ever could

If you’ve ever wondered why your business doesn’t show up when customers search for what you offer, or if you’ve been frustrated with Google’s verification process, this conversation will connect the dots.