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8: Selling Luxury with Gaëlle Devins: Where Flow Leadership Meets Humanity
Manage episode 516252564 series 3690174
Introduction
In this episode of Selling Luxury, I have a delightful conversation with Gaëlle Devins, Chief Customer Officer and Executive Board Member at Breitling, executive coach, consultant, and author of Flow Leadership: Unleash the Power of People, Purpose and Performance. Known for her warm, human approach to leadership, Gaelle shares how vulnerability, purpose, and genuine care can elevate performance, especially necessary in luxury, where expectations are sky-high and every detail matters.
Episode Summary
I have been following and admiring Gaëlle on LinkedIn for quite some time, moved by her inspiring and heartfelt posts. What struck me most in this conversation was how naturally she leads from the heart. Her philosophy of "flow leadership" isn't about pressure or performance metrics. It's about caring deeply for people and creating alignment between who they are and what they do. She reminds us that in luxury, leadership carries a special responsibility to ensure that the beauty and care extended to customers are mirrored inside the company. Gaëlle's openness about vulnerability, trust, and even healing in the workplace offers a refreshing vision of leadership, where humanity and high standards coexist. It's a powerful reminder that the luxury experience begins not with the product, but with the people who bring it to life.
Key Takeaways
Flow over force: Peak performance comes from aligning skills and challenge, not from top-down pressure.
Mirror the client journey internally: Design the employee journey with the same care as the customer journey.
Train empathy and understanding with experience: Encourage teams to live the luxury they sell.
Lead with humanity: Adopt healing strategies for major life transitions; treat people as whole humans to sustain performance.
One standard, inside and out: The environment you create for employees should reflect the same luxury standard you promise customers.
Spotlight Guest
LinkedIn: https://www.linkedin.com/in/gaelle-devins/
Website: https://www.gaelledevins.com/
Book: Flow Leadership: Unleash the Power of People, Purpose and Performance
Contact Host
Website- www.jeffreyshaw.com
Speaking- www.jeffreyshawspeaks.com
Books- www.jeffreyshaw.com/books
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