In this truth-telling episode of The Shift Spotlight™, Winter Paskins sits down with branding expert Justin Bieganek, Founder of Mercury Creative Group, to unpack what your brand is really saying—and why it might not be what you think.

From ditching vanity logos to aligning your brand with real business outcomes, Justin doesn’t hold back on what it takes to truly connect with your audience—and lead with authenticity in the AI age.

Inside this no-BS conversation:

🔥 Why your logo doesn’t matter (until it does)

🔍 How to uncover why your audience isn’t connecting

🤖 Using AI without losing your soul—or your story

💡 What a real brand overhaul delivers to a CEO or visionary

⚠️ And: The costly risks of clinging to clever names or DIY messaging

Whether you're mid-rebrand or still riding on legacy messaging—this episode will change how you think about brand, growth, and leadership.

🎧 Tune in before your next rebrand becomes your next regret → (INSERT LINK)

And tag a founder or marketing leader who needs to hear this.

Podcast Guest:

◾ Justin Bieganek – Founder of Mercury Creative Group | www.mercurycreativegroup.com

Hosted by Winter Paskins | www.gcestrategicconsulting.com

We’re always looking for inspiring guests ➡️ www.ShiftSpotlight.com ⬅️

The Shift Spotlight Podcast is a GCE Strategic Consulting production.

💼 Ready to elevate your brand and leadership? Explore our fractional EOS® integrator and executive services at www.gcestrategicconsulting.com.

🎙️ Think you’d be a great guest? Apply HERE → https://gcestrategicconsulting.com/shift-spotlight-podcast