In this episode, Maggie and Steph dive into the real reasons entrepreneurs plateau in their income despite working endlessly and signing up for every freebie under the sun. They explore the toxic trap of over-consuming content and under-implementing, which keeps many business owners overwhelmed and constantly chasing the next “magic fix.” The duo highlights how the algorithm feeds you more of what you engage with—often keeping you distracted and comparing instead of focused. They share the contrast between brick-and-mortar businesses (with immediate payoff) vs. online businesses (which require more patience and strategy). Maggie emphasizes the need to simplify your strategy, focus on fewer things, and build relationships—not just a pretty feed. Steph shares personal stories about cold calls, sales grit, and being intentional with time and energy. The conversation highlights how women are often conditioned to be overly polite, which makes direct sales feel uncomfortable or “icky.” They end with a powerful reminder: clarity, alignment, and consistency are what move the needle—not another downloaded PDF or random Instagram Reel.

8 Takeaways:

1. Over-consuming = Under-performing – Stop collecting freebies and start implementing.
2. You’re not stuck because of a lack of information—you're stuck because of too much.
3. The algorithm is feeding your distractions—be intentional with your consumption.
4. Consistency beats constantly changing direction. Stay the course long enough to gather data.
5. Women need to shift out of “nice girl” energy when it comes to selling.
6. You don’t need to be spammy—selling can look like a genuine conversation.
7. Track your own buying seasons and recognize your audience has them too.
8. Business gets easier when you simplify and play to your natural strengths.