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From Overwhelmed to AI-Optimized: How Contractors Can Save Time, Cut Costs, and Stay Competitive
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Most contractors are curious about AI — but don’t know where to start or how to make it stick in their business.
Rosalynn Verges, co-founder of Refinery Coaching and creator of AI Roofing Revolution, is changing that with live, hands-on AI training designed for the construction industry. She’s helped contractors save thousands in admin costs, analyze marketing ROI in minutes, and turn AI from a buzzword into a daily productivity tool.
In this episode, you’ll discover:
- Why resisting AI could be catastrophic for your business in the next few years
- How to get your team to actually use AI (and not just nod in meetings)
- Real use cases: from $17K/year in admin savings to lead source ROI analysis in seconds
- Where to start with AI if you have 15 employees or fewer
- The three-part AI strategy every contractor needs before buying another tool
- The biggest inefficiencies in contractor businesses that AI can fix right now
- The tools Rosalynn recommends most for owners and teams
Whether you’re a roofer, remodeler, or any home service pro, this conversation will give you a roadmap to implement AI in a way that sticks — and pays for itself fast.
Key Takeaways:
- AI adoption is inevitable — early adopters gain a compounding advantage
- Team buy-in starts with role-specific use cases and small wins
- Live, hands-on training beats passive courses for real adoption
- Start with repetitive, high-impact tasks for fastest ROI
- Leverage existing tools in your tech stack before buying new software
- AI can help owners and employees make data-driven decisions faster
- Metrics matter: cost per lead issued, close rates by rep, AR, SG&A, turnover
Recommended Tools:
- ChatGPT and Google Gemini for daily efficiency
- Microsoft Copilot for MS-based companies
- Gamma for instant, professional presentations and reports
- NotebookLM for digesting and simplifying large documents
5 episodes
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