Most roofing companies start with sales and marketing and then figure out how to install the work. Jason Reisman flipped that script.

When Jason took over Eustis Roofing in 2011, the company was doing about $1M in revenue. Today, they’re a $60M powerhouse, partnered with Vertex Private Equity, and one of the most respected names in Florida roofing. His journey proves that focusing on quality installs, culture, and community involvement is just as powerful as sales when it comes to growth.

In this episode, Jason and Mauricio break down:

- Why Jason built Eustis “from production to sales” instead of the other way around.

- How he solved the installer bottleneck by recruiting, training, and treating installers like athletes.

- The KPI he checks every morning that tells him more than any sales report.

- Why repairs and roof rejuvenation are a secret weapon for recurring revenue and customer retention.

- How Eustis went from spending 0.5% on marketing to over 6–7%, and why that shift was crucial to competing in today’s market.

- The role of AI and CRMs like ServiceTitan in monitoring sales reps and streamlining operations.

- What private equity has brought to the table: better benefits, career paths for employees, and long-term growth strategies.

- Jason’s philosophy of “integrity before profit” and how it fuels referrals, culture, and long-term trust.

Whether you’re a $2M contractor aiming for $10M, or you’re curious about how private equity is reshaping the roofing industry, this episode is packed with insights you can put into play right now.

📝 Episode Notes / Key Takeaways

- Build from production to sales: quality installs drive trust and referrals.

- Installers are athletes: invest in training, culture, and recognition.

- Repairs and rejuvenation extend customer lifetime value and generate leads.

- Marketing spend is no longer optional, aim for 5–7% of revenue.

- Track warranty calls, not just close rates — they reveal the real health of your business.

- AI and CRMs are the future of sales accountability and operational efficiency.

- Integrity before profit pays back tenfold in referrals and employee buy-in.

- Private equity isn’t the end. It can be a multiplier when culture and systems are strong.

Links & Resources:

Jason Reisman - Eustis Roofing

Instagram: / jason-reisman-72484b16a

Facebook: / jason.reisman.2025

Website: https://eustisroofing.com/about-us/