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Lead with Strategy: AI in Small Business Marketing | Sara Nay
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In this powerful episode of Visibility Strategies for Women Entrepreneurs, host Tori Barker sits down with Sara Nay, CEO of Duct Tape Marketing, to explore how small businesses can lead with clarity in a rapidly evolving marketing landscape.
Sara shares her journey from intern to CEO and breaks down how Duct Tape’s Strategy First™ model is evolving with AI to help business owners simplify execution, amplify visibility, and build smarter systems. From aligning business and marketing strategy to empowering teams with AI, Sara offers practical wisdom for growth-minded entrepreneurs ready to ditch the chaos and lead with intention.
You’ll hear about:
- How to shift from marketing overwhelm to strategic clarity
- What it means to truly align business, marketing, and team strategy
- How AI can support—not replace—your team’s visibility efforts
- The power of quarterly planning and content systems that scale
- Sara’s personal visibility journey as a leader and first-time author
Whether you’re rebuilding your strategy or scaling what’s already working, this episode will show you how to take control of your marketing and your growth with confidence.
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