What if the future of real estate marketing wasn’t about chasing clicks on big listing platforms, but about authentic leadership, empathy, and mastering emerging AI tools?

In this episode of Foundation Issues, host Dhara Patel sits down with Dalia Kalgreen, AI and tech translator, multifamily motivator, and marketing and operations expert, to explore how the industry is evolving beyond traditional SEO and apartment books toward generative AI and genuine connection.

Dalia shares her journey navigating the rise and fall of internet listing services, the challenges small businesses face with ever-changing search algorithms, and how empathy has become the ultimate sales superpower. She opens up about a life-changing moment that redefined her approach to leadership and trust in business.

Together, they unpack how generative AI like ChatGPT is transforming visibility, why authenticity is the key to building lasting relationships, and the empowering mission of the Sheweet Society to elevate women leaders in real estate and beyond.

What You’ll Learn:

• How AI is reshaping real estate marketing and online visibility
• Why emotional intelligence beats automation in sales
• The changing landscape of SEO and what it means for small businesses
• Leadership lessons from personal tragedy and transformation
• How women are breaking new ground in leadership roles
• The importance of community and authenticity in business growth

• 🌐 directpathsolutions.com
• 🔗 linkedin.com/in/dshafi

• linkedin.com/in/dharapatel001
• outerrealmvr.com

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