What if the future of real estate success wasn’t about the latest flashy technology, but about owning your data and building an authentic culture from day one?

In this episode of Foundation Issues, host Dhara Patel sits down with Rivers Pearce, VP of Marketing at ENRG Realty, to explore how data ownership, human creativity, and gut instincts are reshaping the industry’s foundation.

Rivers unpacks why AI alone won’t differentiate your business unless it’s trained on your unique, proprietary data. He explains how consolidating scattered information into a single source of truth can unify multiple real estate divisions, from brokerage to mortgage and beyond—and fuel smarter decisions.

They dive into the rising importance of storytelling in marketing, the irreplaceable role of genuine culture embedded from the start, and the power of trust and honesty in client relationships. Drawing from personal experiences, Rivers shares the vital balance between trusting your gut and rigorously inspecting opportunities in a complex startup world.

What You’ll Learn:

• Why owning and centralizing your data is the real competitive edge
• How AI’s true value lies in being customized with your proprietary information
• The essential role of storytelling and human creativity in marketing
• Why culture must be built organically, not bolted on later
• Insights on trust, honesty, and listening to your gut in business decisions

• 🌐 linkedin.com/in/riverspearce
• 🌐 linktr.ee/riverspearce

• linkedin.com/in/dharapatel001
• outerrealmvr.com

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