Have you ever wondered why some patients leave, even after a successful treatment? For

years, I’ve been obsessed with this question, and the answer I found is both

simpler and more profound than you might think. It has nothing to do with your

clinical skills or your technology.

In this episode, I’m pulling back the curtain on the single most powerful force in your

practice: trust.

What you'll discover in this episode:

• A Defining Moment: I’ll share a deeply personal story about a patient named Hans and a choice that defined my entire career. It’s a story about integrity, and it’s a lesson I’ll never forget.

• The Trust Blueprint: Trust isn’t magic; it’s a system. I’ll reveal the small, often-overlooked moments when trust is either won or lost forever—from the first phone call to a simple rule about using a computer in the exam room.

• Beyond the Clinic: You'll learn why focusing on trust isn't just the right thing to do, but also the most powerful business decision you can make, turning patients into lifelong advocates.

If you’re ready to stop the revolving door and build a practice on a foundation of unbreakable loyalty, you can’t afford to miss this episode. Join me as we explore the art and science of building a high-trust practice.

Mentioned in this episode:

Transform your practice with Dr. Michael Sonick's "Treating People Not Patients" course

Learn the hospitality secrets that create patient loyalty, drive referrals, and build thriving practices. Get 9 video modules, bonus content, and 6 CE credits for each member of your team!

Click here to learn more about Treating People Not Patients