In this episode of Darn Good Distributors, host Kyler Nixon sits down with Gilbert Welsford Jr., the CEO of ValveMan.com, to explore how a third-generation valve expert is reshaping the way an entire industry thinks about marketing, sales, and customer experience.

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Gil shares how he’s leveraged LinkedIn, podcasting, and thought leadership to build brand authority in a $22B industry that has historically lacked visible thought leaders. From embracing storytelling to creating an omnichannel customer experience, Gil explains why he’s in it for the long haul—building a business not just for today, but for the next generation.

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What you’ll learn in this episode:

• Why LinkedIn and thought leadership are undervalued tools for B2B distributors.
• How to “just start” building a content presence without overthinking it.
• The shift from an e-commerce business with relationships to a distribution business powered by e-commerce.
• Why customer experience in B2B needs to match (or beat) the best consumer brands.
• How legacy, family business, and faith shape Gil’s long-term vision.
• The evolution of customer service from order-takers to technical experts.

👉 Connect with Gilbert Welsford Jr.

👉 Learn more at ValveMan.com

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🎙️ This show is brought to you by Forward Studios — helping distributors build brand, create content, and grow through storytelling.