Is it possible to grow fast without sacrificing what matters most?

Under Luna founder Carly Ferrarese proves it is. From wax-sealed bottles in her living room to growing into a thriving, heart-led brand, Carly shares the real decisions, scrappy beginnings, and courageous pivots that shaped her journey.

Expect to learn how to scale production while preserving integrity, why sourcing relationships are a superpower, what it takes to lead a small-but-mighty team, and how to follow your vision no matter the external noise. This is a founder’s playbook for building growth on your own terms.

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Timestamps:

(00:00) Origins: kitchen experiments, wax seals, first boutiques

(05:00) The leap: from KitchenAid to industrial mixers

(08:02) Production mistakes & reformulation on the fly

(09:21) Keeping sourcing sacred by manufacturing in-house

(12:02) Leading a team with trust and delegation

(15:19) Inner work: confidence, worth, visibility as a founder

(17:38) Avoiding burnout: movement, meditation, real time off

(19:51) Rebrand to aluminum & realizing you can't please everyone

(23:58) The “next level” with no roadmap - asking experts

(25:33) How to find the right advisors through your network

(26:31) Dismantling the “do it all” myth

(33:34) Haircare myth-busting + the scalp as an internal mirror

(36:41) Postpartum compassion & patience with hair cycles

(39:01) One lesson: follow passion, let the yeses unfold

(40:19) Rapid fire: books, Italy, rituals, what’s always in the bag

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Links + Resources:

Under Luna Instagram: https://www.instagram.com/under_luna

Under Luna Website: https://www.underluna.com

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Get in Touch:

Honor Earth Apothecary Instagram: https://www.instagram.com/honorearthapothecary

Honor Earth Apothecary Website: https://www.honorearthapothecary.com

Sara's Personal Substack: https://honoringtheslow.substack.com

Email: https://www.honorearthapothecary.com/pages/contact