Scaling by Subtraction: Why Jesus Chose Twelve, Not Twelve Thousand
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In a world obsessed with instant results and viral growth, Jesus’ leadership model seems almost illogical. He didn’t start with the masses. He started with a few.
Robert Coleman’s The Master Plan of Evangelism reveals a divine paradox—Jesus scaled His movement by subtraction. Instead of chasing crowds, He invested His life into twelve ordinary men. He poured Himself into them until they carried His spirit, His mission, and His method.
That’s not just ancient strategy—it’s timeless Kingdom wisdom. Real transformation doesn’t come through programs or platforms but through people. Quality discipleship multiplies. The focus on a few always leads to reaching the many.
Maybe it’s time we rethought success—not by how wide we cast the net, but by how deeply we invest in the ones God’s entrusted to us.
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