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How an American Accidentally Created China’s Biggest Meme
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Meet Paul, a multi-talented American who created the biggest meme in China, by pure accident
In this episode of China Unpacked, we dive into Paul’s unlikely journey: from growing up in Amish country in the US to moving to China, cracking the code of Chinese social media, and becoming a viral sensation.
We talked about
- How he created the biggest meme in China (and it's not just pure luck!)
- How major brands and companies hijacked his viral meme for marketing campaigns
- The intense pressures of China’s social media scene — and Paul’s honest reflections on jealousy, resentment, and coping with viral fame
- The painful process he went through to becoming fluent in Chinese
- What the LGBT scene in China is like
- What he goes though as a drag performer in China
3 episodes
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