The Death Of The Traditional GTM Playbook With Brett Queener The GTMshift podcast

The Death of the Traditional GTM Playbook with Brett Queener

24d ago 36:30

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Brett Queener, architect of the original Salesforce GTM playbook, explains why traditional go-to-market strategies are dead and how AI agents are creating the biggest opportunity for solutions professionals in decades. As Managing Director at Bonfire Ventures, Brett shares insights from both building the first SaaS playbook and now investing in the companies that will replace it.

Jump into the conversation:

(00:00) Welcome to the Episode

(00:55) Brett’s journey from Salesforce to AI-first investing

(08:25) The moment Brett realized the old playbook was obsolete

(16:28) Why user interfaces are disappearing

(19:28) Why Solutions Engineers will become the new Account Executives

(31:30) How Bonfire Ventures is betting on vertical AI solutions

Watch the Episode on YouTube: https://youtu.be/6ODnZP_7gBQ

Follow Brett on LinkedIn: https://www.linkedin.com/in/brettqueener/

More from The GTMshift: www.gtmshift.com

Subscribe to the newsletter: https://gtmshift.substack.com/

Follow James on LinkedIn: https://www.linkedin.com/in/jameskaikis/

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