25-Changing The Game For Patient Medication Management | HealthTech2Care Podcast With Bert Fernandez HealthTech2Care podcast

25-Changing The Game For Patient Medication Management | HealthTech2Care Podcast with Bert Fernandez

5d ago 35:13

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HealthTech2Care Podcast featuring Stacey Meltzer Wasserman, Chief Commercial Officer (CCO) at Medisafe Stacey

Meltzer Wasserman (Guest):

🌐 Website: https://www.medisafe.com

🔗 LinkedIn: / staceyjwasserman

📺 YouTube: / @medisafeteam

Bert Fernandez (Host):

🌐 Website: https://www.healthtech2care.com

🔗 LinkedIn: / bert-fernandez

📺 YouTube: / @healthtech2care

🎙️ In this episode, Stacey Wasserman shares how Medisafe helps pharma and life science companies tackle one of the industry’s toughest challenges: ensuring patients start and stay on their medications. She breaks down Medisafe’s two biggest unlocks: – Proof of performance through third-party validated data – AI-powered personalization that adapts to each patient’s habits and needs From reducing ER visits and hospitalizations to surfacing real-time insights on sleep, side effects, and adherence trends—this is how digital companions move from “nice to have” to essential.

⏱️ Timestamps:

00:00 Intro: Over 14M users across 150+ countries — Medisafe’s global impact

01:04 How “med friends” and personalization boost adherence

03:00 Why patients fall off: first-fill abandonment and weekend drop-offs

04:56 How Medisafe supports pharma brands with persistence and engagement

06:56 Using AI for timing, tone, and tailored support

08:44 Data-driven design: learning from 14M+ users to shape better solutions

10:50 Partnering with providers: new tools for Alzheimer’s and chronic care

12:57 What’s next for Medisafe and how to connect with the team

🔑 Highlights:

Overcoming the “graveyard of healthcare apps” with independent validation

Cohort-level proof of higher adherence, persistence, and script lift

Fewer ER visits and hospitalizations linked to consistent Medisafe use

AI-driven adjustments in timing, tone, and frequency of medication reminders

Feedback loops that help patients track mood, sleep, and side effects

New frontiers: extending support pre-prescription and at the point of care

👉 Learn more about Medisafe: https://www.medisafe.com

🔔 Subscribe to our channel for more conversations with standout voices in U.S. healthcare & life sciences: / @healthtech2care

#Pharma #LifeSciences #MedicationAdherence #DigitalHealth #AICompanion #Medisafe #HealthTech2Care

30 episodes