On this episode of "Planning the Wild" we dive into the inspiring journey of Alyssa Brownlee, a passionate outdoor enthusiast and business owner. From her adventurous childhood to becoming a river guide and now owner of Horse Creek Lodge, Alyssa shares her story of finding solace in nature and turning her love for the outdoors into a thriving business. Discover how she navigates the challenges of running a recreation business in the heart of the Willamette National Forest, and the importance of community partnerships in the outdoor recreation economy. Tune in for an engaging conversation filled with personal insights and the joy of connecting people with nature.

• Horse Creek Lodge: https://horse-creek.com/

• McKenzie Trail Volunteers: https://www.facebook.com/61575624755588