In this episode of the Patent Hacks Podcast, I sit down with Will Haire, CEO and co-founder of BellaVix, to unpack his journey from working in the power industry to launching a successful e-commerce marketing agency. Will shares how he transitioned from a comfortable six-figure job into the chaotic but rewarding world of entrepreneurship, all while side hustling with his wife and eventually building a business around his true passion: marketing.

We dive deep into the strategies that helped him grow BellaVix, the lessons he learned from an early startup setback, and the game-changing importance of contracts and mentorship in the business world. Whether you're just beginning your startup journey or looking for insider marketing advice to level up your brand, Will's insights are gold.

Timeline Summary:

[1:44] - Will shares his background and the leap from a secure job to startup life

[5:55] - How a side hustle in e-commerce led to BellaVix

[10:27] - Lessons from losing equity: why contracts matter

[15:48] - The realities of e-commerce and scaling through services

[20:15] - Why startup founders should lean into what they know

[26:30] - Building campaigns: Will's marketing strategies for products vs. services

[35:42] - SEO for the Chat GPT era and content as a lead engine

[40:11] - The single most valuable investment Will recommends for new entrepreneurs

Links & Resources:

• Website: https://www.bellavix.com/
• Connect with Will on LinkedIn: https://www.linkedin.com/in/willhaire/
• Patent Hacks Website: https://www.patenthacks.com
• Trevor Skene LinkedIn: https://www.linkedin.com/in/trevor-skene/