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Building a Business That Works For You with Tracy Irby | 009
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In this episode of The Unsexy Entrepreneur, we sit down with Tracy Irby—entrepreneur, advisor, and small business expert—to explore the real mindset shift that turns side-hustlers into owners: leverage.
Tracy shares what most first-time founders get wrong, why hustle is a trap, and how building systems is the only path to true business freedom. Whether you’re starting from scratch or acquiring a small business, this episode will reshape how you think about growth, freedom, and ownership.
🎯 What You’ll Learn:
- Why many “entrepreneurs” are just self-employed (and stuck)
- How to build systems that scale instead of jobs that burn you out
- What leverage actually looks like in a small business
- The difference between doing the work and owning the process
- How Tracy helps entrepreneurs escape the corporate mindset trap
💬 Ideal for Listeners Searching:
- Entrepreneurship mindset
- How to build a business, not a job
- Small business systems
- How to scale without burnout
- Millennial entrepreneurship
- Business leverage
- From corporate to entrepreneur
- Women entrepreneurs in business
- Smart business ownership
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