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Episode 32: The Truth About Growth: Why Relationships (Not Hacks) Change Everything with Selena Soo
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Ready to grow your audience, boost brand visibility, and turn media features into real business growth?
In this episode of Podcast Growth Tools, host Kylee Chandler interviews Selena Soo — renowned PR and publicity strategist for online entrepreneurs, coaches, and course creators. Selena has helped hundreds of clients land dream podcast interviews, top-tier media features (like Forbes, Business Insider, and Entrepreneur), and visibility that actually converts.
In this episode, you'll learn:
- How to get featured on podcasts and position yourself as a go-to expert
- The biggest visibility mistake online entrepreneurs are making
- Why podcast interviews are the most effective trust-building strategy
- How to pitch yourself clearly and confidently — no PR team needed
- Where to start if you’re new to publicity and personal branding
- How Selena combines evergreen sales funnels with PR to scale her business (without being online 24/7)
Timestamps:
- 02:58 - The Concept of Rich Relationships
- 06:08 - The Six Circles of Connection
- 08:58 - Energy Management and Prioritizing Relationships
- 11:52 - Navigating Introversion in Networking
- 23:15 - Curating Community Through Podcasting
- 27:07 - The Art of Asking for Help
- 32:11 - Leveraging Social Media for Rich Relationships
- 37:31 - The Importance of Sharing Your Journey
If you’re building a podcast, growing a personal brand, or ready to finally get visible in a strategic and profitable way — this episode is packed with value.
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