In this episode of Scaling Smarter: Concept to Cash Flow, David Hirschfeld speaks with the CEO at Tricres, Rebecca Bonnington. Rebecca shares her journey of building a scalable coaching model, including early setbacks with tech solutions and her pivot to training coaches using her proprietary methodology.

She discusses leveraging AI—such as her "BB Coach" tool—and workflow automation to support her network. Rebecca highlights client success stories and emphasizes that business success isn’t always about growth, but about creating a fulfilling, balanced life. She also recommends the book Black Box Thinking and offers practical advice for aspiring coaches.

Think you'd be a great guest on the show? Apply HERE.

Connect with Rebecca on LinkedIn HERE.

Check out Rebecca's work HERE.