In this episode of Scaling Smarter: Concept to Cash Flow, David Hirschfeld speaks with the Chief Executive Boot at FeelTheBoot, Lance Cottrell. Lance shares his journey from astrophysics to entrepreneurship, detailing his company’s pivot from consumer privacy to serving federal agencies.

He emphasizes the importance for founders to focus on the problem they solve, not just product features, and to rigorously test assumptions early. The conversation offers practical advice on pitching, leveraging AI, and adopting a “fail fast” mindset, providing valuable insights for startup founders seeking funding and sustainable growth.

Think you'd be a great guest on the show? Apply HERE.

Connect with Lance on LinkedIn HERE.

Check out Lance's work HERE.