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Episode 4: Bookkeeping That Builds Confidence: How Allie Bice Turns Numbers Into Strategy
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Episode Summary:
In this episode of Next Cell Over, host Jenna Moser speaks with Allie Bice, founder of BookTrue, about the importance of financial literacy for entrepreneurs, the value of referrals in building a client base, and the significance of understanding one's 'why' in business. They discuss the challenges of entrepreneurship, including loneliness and the need for community support, as well as the importance of setting boundaries and learning from mistakes. Allie shares insights on identifying ideal clients, ensuring accurate financial records, and streamlining financial processes to aid business growth.
In This Episode:
✅ Why most entrepreneurs don’t need more data—they need context and coaching
✅ The early mistake that nearly broke her business (and how she fixed it)
✅ How Allie grew to 10 clients in months—without traditional marketing
✅ What makes financial services feel safe, personal, and human-centered
✅ Why she sees bookkeeping as part strategy, part therapy
✅ How her perspective on “ideal client” has shifted—and simplified her offer
You’ll also hear how Allie’s shift from burnout to business owner changed the way she approaches growth, relationships, and boundaries. For founders overwhelmed by financial noise or unsure if their numbers even mean anything—this episode is a must-listen.
Expect a grounded conversation on building trust, owning your expertise early on, and why your books might be trying to tell you something you're not hearing yet.
Golden Nugget:
"Bookkeeping is more than numbers—it’s one of the most honest reflections of how someone runs their business. When you treat it like a conversation, not a checklist, it becomes a strategy tool, not a stressor."
Connect with Allie Bice:
Instagram: instagram.com/booktru_
Connect with the Show:
LinkedIn: linkedin.com/in/jworksvirtual
Website: jworksvirtualsolutions.com
Subscribe & Listen:
Spotify | Amazon Music | Or wherever you tune in
Created by J Works Virtual Solutions
We help growing financial businesses clean up their backend, track what matters, and scale with clarity, so you can stop reacting and start leading.
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