In this episode of Not Just a Number, host Adam Stanley, Director at SRLV, sits down with Bronagh Monahan and Elspeth Rae - the pioneering founders of MonRae, a creator-led talent management agency representing some of the biggest names in the digital media arena, including DanTDM and TommyInnit, which keeps to it’s core values.

Together, they share their origin story of how their careers have evolved, working with BBC Studios, Endemol Shine, and Gleam, and ultimately led them to launch a company that’s breaking the mould in the digital-first talent, YouTube, and creator economy space.

In this episode, you’ll learn:

• What creator-first talent management is and how MonRae is helping to redefine it
• How Bronagh and Elspeth have helped develop digital talent into multi-platform brands, spanning TV, live tours, books, and merchandise
• The business strategy behind MonRae Productions and MonRae Editions, and creating IP that crosses traditional and digital boundaries
• What it really takes to scale a modern talent agency without compromising on mental health, lifestyle, or personal values
• How female founders in the media industry are supporting each other through female-led support structures, collectives and mentorship

0:00 - Introducing Bronagh Monahan and Elspeth Rae

2:27 - Early Careers and Representing Digital-First Talent

4:15 - Identifying a Gap for Creator Management and Developing New IP

7:02 - Building a Creator-Led Talent Management Agency

13:09 - Finding the Right Balance When Scaling a Creative Business

15:47 - The Impact of Digital Content on Traditional Media

21:27 - What does Creator-First Mean and Redefining Creator-First Talent

30:15 - Evolving Digital and Traditional Talent

36:00 - Expanding IP with MonRae Editions

39:55 - Saying Yes to New Things and Launching MonRae Productions

43:12 - Navigating the Production Risks and Opportunities

45:56 - Exploring New Areas & Future IP

48:44 - Digital Media Trends and the Face of Future Talent

52:21 - Business Tips for Female Entrepreneurs in the Media Industry

57:33 - The Importance of Mentorship for Female Entrepreneurs

[Disclaimer]

This Podcast is published for the information of clients and contacts. By accessing this Podcast, you acknowledge that SRLV LLP makes no warranty, guarantee or representation as to the accuracy or sufficiency of the information featured and contained within this Podcast. The information, opinions and recommendations presented in this Podcast are for general information only and any reliance you place on the information provided in this Podcast is done at your own risk. This Podcast provides only an overview of the regulations in force at the date of publication, and no action should be taken without consulting the detailed legislation or seeking professional advice. This Podcast should not be considered professional advice. Therefore, no responsibility for loss occasioned by any person acting or refraining from action as a result of the material contained within this Podcast can be accepted by the authors, hosts, guests or SRLV LLP. The views that are expressed in the podcast are that of individuals and not SRLV LLP's own. SRLV LLP makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. SRLV LLP expressly disclaims any and all liability or responsibility for any direct, indirect, incidental consequential or other damages arising out of any individual’s use of, reference to, reliance on or inability to use, this Podcast or the information presented within.

Prefer to watch? Head over to our YouTube channel to watch the full episode.

Not Just a Number is a podcast for entrepreneurs, creatives and industry pioneers who want to grow businesses and protect what matters most to them and to their families.

Produced by SRLV - one of London’s leading boutique advisory firms - the show goes far beyond tax and accounting to bring a unique perspective on business, innovative thinking and leadership from the people shaping global industries, including music, entertainment, technology, consumer brands, and private wealth.

Each episode’s candid conversation focuses on personal stories, business strategies, top tips and trends - from scaling up companies and international relocations to creative rights and real-world business growth.

Whether they are clients or professional contacts, all our guests are friends of our business and so much more than “just a number”. People and relationships always come first at SRLV.