In this episode of The Briefcase from Sutherland Weston Marketing Communications, audiovisual specialist Paul Chadwick shares how turning on closed captioning for his television viewing sparked a deeper appreciation for the practical power of subtitles in marketing and communication.

He explains that closed captioning isn’t just for accessibility; it’s a strategic tool that boosts engagement, reaches silent viewers, and improves SEO by making video content readable by search engines. Paul emphasizes how easy it is to add captions using built-in platform tools. He encourages marketers to invest a little effort for a significant impact—enhancing viewer experience, increasing reach, and serving audiences with hearing impairments.

You'll learn:

• Why Accessibility and Inclusion in Video Content is Crucial

• How Closed Captions Can Boost Engagement and Improve SEO

• Some Simple Tools and Best Practices for Captioning