Technology can feel intimidating for non-profits, but it doesn’t have to be.

Christina Macchiarola, Global Experiences and Events Lead at Microsoft Elevate, joins Greg Sobiech to unpack how charities can turn technology, data, and AI into tools that actually advance their mission.

Drawing on her experience helping organizations modernize through Microsoft Elevate, Christina shares why successful tech adoption starts with people and storytelling, not software. She explains how breaking down silos between fundraising and IT can transform donor engagement and build stronger, more adaptive organizations.

From Make-A-Wish Foundation’s unified data systems to the power of asking donors why they give, Christina shows how tech and empathy can work hand in hand to drive lasting impact.

Greg and Christina discuss:

👉 Why people, process, and technology must align for real transformation

👉 How better questions lead to smarter tech investments

👉 What non-profits can learn from political campaigns about engagement

👉 How storytelling connects fundraisers, technologists, and donors

👉 Why investing in infrastructure is essential to keeping missions strong

This episode is for non-profit CEOs, CMOs, and digital leaders who want to stop fearing technology — and start using it to deepen connection and accelerate impact.

📌 Chapters:

Listen to more Giving Growth episodes: https://delvedeeper.com/podcast/

Connect with Greg Sobiech: https://www.linkedin.com/in/gsobiech/

Connect with Christina Macchiarola: https://www.linkedin.com/in/christina-macchiarola/

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