Designing For Loyalty: Inside UNHCR’s Bold Engagement Shift Giving Growth podcast

Designing for Loyalty: Inside UNHCR’s Bold Engagement Shift

4M ago 57:12

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Summary

The conversation explores the transformative journey of USA for UNHCR in adapting their donor engagement strategies following a significant influx of new donors due to the Ukraine crisis. The discussion highlights the importance of understanding donor retention challenges, building a stewardship team, and focusing on non-financial engagement to foster long-term relationships.

Additionally, the conversation delves into the significance of strategic planning, organizational culture, and accountability in achieving ambitious goals. In this conversation, the speakers discuss the iterative nature of strategic planning within organizations, emphasizing the importance of empowering leadership and fostering cross-departmental collaboration.

They highlight the need for trust-building within teams to ensure accountability and effective implementation of goals. The conversation also delves into the significance of donor engagement and retention strategies, particularly in the context of increasing humanitarian needs and decreasing public sector funding. Finally, they address the risks associated with funding in the humanitarian sector and the potential for breakthroughs amidst challenges.

Takeaways

USA for UNHCR gained 100,000 new donors due to the Ukraine crisis.
Initial focus on donor retention was not effective.
Segmentation of donors is crucial for tailored engagement.
Non-financial engagement can build stronger donor relationships.

Chapters

00:00 Transforming Donor Engagement

03:13 Strategic Planning and Organizational Change

05:56 Understanding Donor Retention Challenges

08:55 Building a Stewardship Team

12:05 The Importance of Process and Infrastructure

15:08 Segmenting Donors for Better Engagement

17:58 Non-Financial Engagement Strategies

20:59 Building Trust in Leadership

23:45 Accountability and Organizational Culture

29:02 Iterative Strategic Planning

31:02 Empowering Leadership and Cross-Departmental Collaboration

34:41 Building Trust and Accountability in Teams

40:59 The Importance of Donor Engagement and Retention

49:48 Navigating Risks in Humanitarian Funding

15 episodes