In this insightful episode of the AI for Business Owners Podcast, host Jeff Torello sits down with Sacha Thompson, founder and CEO of The Equity Equation, a boutique consultancy committed to building psychologically safe and inclusive workplaces. With a strong background in tech and inclusion-focused marketing, including roles at Amazon Web Services, Sacha brings a unique perspective to the intersection of AI, ethics, and DEI (Diversity, Equity, and Inclusion).

Sacha discusses her early exposure to AI and machine learning in public sector tech, the importance of high-quality, inclusive data, and how she's now applying AI tools in her work to support clients, streamline communications, and maintain brand integrity. From discussing fine-tuning models with inclusive datasets to the value of creating AI personas, this episode explores how business owners and DEI leaders can use AI not just efficiently, but ethically.

Whether you’re leading a team, designing inclusive systems, or simply curious about the responsible use of AI in business, this episode offers fresh strategies and inspiration for embracing technology without sacrificing humanity.

Key Takeaways

Inclusive Inputs Matter: Sacha stresses the need for inclusive language and curated data when training AI.

DEI-Focused Fine-Tuning: She’s customizing AI with her DEI content to automate support while preserving her voice.

Tech-Informed Purpose: Her tech background shaped her mission to reduce bias and foster inclusive workplaces.

AI Personas for Empathy: Sacha uses custom GPTs to simulate diverse perspectives and enhance client interactions.

People First: Despite AI’s utility, she underscores the lasting value of human empathy and connection.

Noteworthy Quotes

“Good data in, good data out. That’s especially true when it comes to AI.” – Sacha Thompson

“AI is my assistant. I even named him Alan Iverson.” – Sacha Thompson

“You can’t throw people out the door just because the robots showed up.” – Sacha Thompson

“Those overlooked soft skills are the real power skills of the future.” – Sacha Thompson

“We're in the trough of disillusionment—but on the other side is opportunity.” – Jeff Torello

00:00 – Trailer & Introduction: Who is Sacha Thompson?

03:10 – Early conversations on bias in AI at Amazon Web Services

05:58 – Prompt engineering, fine-tuning, and inclusive data strategies

15:20 – What you’d like to do AI for you

21:03 – Leveraging podcast and blog content for AI fine-tuning

24:08 – Automation ideas for outreach, social media, and FAQs

33:28 – The evolution of jobs and human-centered AI use

39:55 – Final thoughts on blending AI with inclusivity and purpose

FOLLOW OUR GUEST SACHA THOMPSON ON:

LinkedIn: https://www.linkedin.com/in/sachathompson/

Website: https://offerings.theequityequationllc.com/

Company LinkedIn: https://www.linkedin.com/company/the-equity-equation-llc/

FOLLOW OUR HOST JEFF TORELLO ON:

LinkedIn: https://www.linkedin.com/in/jtorello/

Website: https://sinjun.ai/

FOLLOW SINJUN AI ON:

LinkedIn: https://www.linkedin.com/company/sinjunai/

Website: https://sinjun.ai/

X (Twitter): https://x.com/sinjunai

Instagram: https://www.instagram.com/sinjun.ai/

Facebook: https://www.facebook.com/Sinjun-AI/

FOLLOW AI FOR BUSINESS OWNERS PODCAST ON:

Spotify: https://open.spotify.com/show/3yi0lfb6ZtSuqRvKh6a2e1?si=88f9e649d1f546c8

YouTube: https://www.youtube.com/@SinjunAI

Apple Podcast: https://podcasts.apple.com/gb/podcast/ai-for-business-owners/id1823255627