Integration-Led Growth with Rachel Collie
Manage episode 504173800 series 3676215
In this powerful episode of the Partnership Mastermind podcast, host Chris Lavoie sits down with Rachel Collie, Director of Technology Partnerships at Unanet, for a masterclass in product-led partner strategy. Rachel shares her journey from accidental partnership professional to respected industry leader, offering candid insights on evaluating partners, aligning with product teams, and knowing when to say "no." She breaks down Unanet's systematic approach to partnerships, including their three-bucket strategy for vetting potential collaborations and the realities of mutuality in partnerships. Rachel emphasizes the importance of avoiding over-engineered partner plays and instead focusing on simple, actionable strategies that sales teams will actually use. Beyond tactical advice, she opens up about navigating profound personal loss while maintaining high performance at work, sharing how empathy and resilience have shaped her leadership style. This episode is a must-listen for partnership professionals seeking both strategic frameworks and authentic leadership insights. Tune in to gain actionable strategies for building successful tech partnerships and learn how to lead with strength and empathy in the face of life's greatest challenges.
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Learn more about Partnership Mastermind https://partnershipmastermind.com/
Connect with Chris on LinkedIn https://www.linkedin.com/in/chris-lavoie-phd-aaaa4111b/
Chris Lavoie is a leading voice in B2B SaaS partnerships, known for building programs that deliver real, measurable results. As the founder of Partnership Mastermind, he equips professionals with actionable tools, training, and mentorship. After building multiple partnership programs, he launched Partnership Mastermind.
11 episodes