Sally Hogshead is a branding expert, Wall Street Journal and New York Times bestselling author, and creator of the Fascinate Test. She’s been named #1 Global Brand Guru and is one of the only 189 professional living speakers to be inducted into the Speaker Hall of Fame.

In this episode, Chris and Sally discuss why being different is better than being better, how to identify your unique advantage, and why long-term success comes from leaning into what makes you truly fascinating.

They also dive into the power of relationships, navigating burnout, creating joy in both business and life, and why physical experiences and connections will always win over digital noise.

IN THIS EPISODE YOU’LL LEARN:

• Why different is better than better
• Sally’s simple formula for defining brand differentiation
• The importance of focusing on what brings you joy bubbles in your work and life
• How Sally and her family honored her mother’s life with intentionality, joy, and meaning
• How physical experiences, events, and products are becoming more valuable in the AI era
• The role of hobbies, pastimes, and relationships in sustaining energy for the long game

• 05:05 - Different is Better Than Better
• 11:00 - From Copywriter to Branding Authority
• 13:00 - Joy vs. Burnout
• 16:55 - Honoring Relationships and Legacy
• 21:23 - Staying Focused Amidst Distractions
• 22:56 - The Joy and Toil of Writing a Book
• 27:52 - The Power of Physical Experiences
• 32:00 - Playing the Long Game
• 36:00 - Hobbies, Recharging & Relationships

• Pre-Order The Long-Haul Leader
• Connect with Chris on Instagram
• Connect with Sally on Instagram
• Sally’s Website

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Thanks for listening to The Long-Haul Leader podcast. See you next week with more insights to help you lead with purpose, resilience, and impact.