Today I’m joined by Nicole Begley, former zoological animal trainer turned pet photographer, educator, and the founder of Hair of the Dog Academy and Freedom Focus Formula. Nicole runs multiple businesses, helps pet photographers master both craft and business, and still finds time to run a non-profit supporting wildlife conservation.

In this episode, we dig into:

• Why many photographers lose clients during the inquiry process and how to fix it
• How to follow up without feeling pushy
• Creating urgency in a niche without fixed timelines (like pet photography)
• The one question that reveals what your client really values
• Why premium sales start with your own belief in your value
• The real path to consistent $2K–$3K sales (and why you don’t need $10K sales to thrive)
• Simple, sustainable marketing strategies that work
• When and how to start outsourcing in your business

Resources & Links Mentioned:

• Websites: ⁠⁠Freedom Focus Formula⁠ and ⁠Hair of the Dog Academy⁠
• Connect with Nicole on Instagram: @⁠⁠nicolebegleyofficial⁠⁠ and @⁠⁠hairofthedogacademy⁠⁠
• Nicole’s Free Charitable Marketing Guide: ⁠freedomfocusformula.com/charitable-marketing⁠

Interested in being featured on a future coaching episode?

⁠⁠⁠Apply here⁠⁠⁠

Connect with Ina

• Instagram: ⁠⁠⁠@inaj.thepetphotoceo⁠⁠⁠
• Email: [email protected]
• Mentoring & Coaching for Pet Photographers: ⁠⁠Learn More⁠⁠
• 12-Month Marketing Workshop Waitlist: ⁠⁠Join the Waitlist⁠⁠