Stumble into the strange world of cheese influencers — people with millions of followers who’ve turned arranging dairy into high art, internet fame, and, occasionally, full-blown drama. From the rise of Marissa Mullen’s “Cheese by Numbers” empire to a moldy disaster involving mega-influencers like MrBeast and Logan Paul, this world is way sharper than you’d think.

But this episode isn’t really about cheese. It’s about why our brains light up when we take something — anything — and treat it like a craft. Along the way: a humiliating cheese board fail, mystical dairy fortune-telling, and a challenge that just might make you a little happier, one slice at a time.

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Dumbify celebrates ideas so weird, wrong, or wildly impractical… they just might be brilliant. Hosted by David Carson, a serial entrepreneur behind multiple hundred-million-dollar companies and the go-to secret weapon for companies looking to unlock new markets through unconventional thinking. Dumbify dives into the messy, counter-intuitive side of creativity — the “dumb” ideas that built empires, broke rules, and ended up changing everything.