Is building a “social media optional” business a nice-to-have… or a non-negotiable? In this episode, McKayla sets the tone for what this show is all about: Building a sustainable business that doesn’t revolve around constantly posting online. She shares why relying on one platform is risky, how diversifying your visibility strategy gives you freedom, and why being “optional” with social media is more about sustainability than skipping socials altogether.

If you’ve ever felt chained to your content calendar, this episode is your permission slip to build smarter systems and show up in ways that actually support your life.

What You’ll Learn:

• Why social media optional is no longer just a buzzword — it’s a business strategy
• The risks of relying on a single platform or marketing channel
• How to build a visibility “ecosystem” that supports your business when you’re not online
• Why digital tools aren’t as reliable as we think (even email and SEO!)
• A simple starting point to diversify your marketing without burning out

• Why is putting all your marketing eggs in one basket so risky?
• Can a business really thrive without using social media 24/7?
• What happens when your favorite tool (hello, Instagram or Flodesk) breaks down?
• How can you build systems that support your sales outside of social media?
• Where should you actually start if you want to go “social media optional”?

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