Canaan Cox recently turned down a $250,000 record deal - something he never would've imagined doing when he first started on his journey to become a successful independent artist. So why did he do it? And how did he amass over 120 million career streams on Spotify? Today, we sit down with Canaan to talk about turning down label offers, building a sustainable career, and what it really means to be an independent artist today.

Timestamps: 0:00 - Intro 01:38 - Why Canaan turned down this label deal? 12:37 - What it would actually take to sign a deal? 16:02 - What gives him the confidence to turn it down? 21:46 - Turning point in Canaan's career 27:00 - What does a week in his life looks like? 33:50 - How he splits time with music, touring, and social media 43:00 - What makes his music videos so good 46:10 - The importance of resourcefulness as an independent artist 50:47 - How would your career look if you weren't independent? 57:36 - Why does independent artistry keep growing in 2025?

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