If someone downloads your podcast but doesn’t listen — did it even happen?

In this solo episode, Kevin breaks down why the first metric that really matters — and how your episode structure can make or break it.

This isn’t about arbitrary formats or overplanning.

It’s about intention:

→ What do you want your listener to think, feel, or do?

→ And are you structuring your episode to guide them there?

By the end, you’ll have a clear, flexible framework to keep people listening — and make your podcast worth listening to.

00:00 – The Stat That Should Shape Every Episode

→ A surprising number about listener drop-off — and what it means for your podcast

02:58 – The Chutney Lesson

→ Kevin shares a personal story that reveals why pull-through matters more than shelf space (downloads ≠ success)

05:10 – What a Smart Structure Actually Does

→ Why episode architecture isn't rigid — it’s a tool for freedom, clarity, and engagement

09:57 – Storytelling Tricks That Hold Attention

→ Hooks, loops, analogies, and other tools that help listeners stay with you

15:19 – Timing Your CTA (and Why It Matters)

→ Where and when to make your ask — and why most hosts get this wrong

20:07 – Retention is Strategy, Not Style

→ How to design episodes that guide thought, emotion, and action — on purpose

Takeaways:

• Listener retention is the most useful metric for podcasters
• Downloads don’t equal connection — or conversion
• Great episodes begin with a hook, not a welcome
• Storytelling techniques can be embedded into structure
• One clear CTA, placed well, outperforms scattered asks
• The best podcasters think like teachers: plan, repeat, reinforce
• A good framework doesn’t limit — it amplifies