))
How to Attract Sponsors Before You’re ‘Sponsor Ready’ – with Alex Didio
Manage episode 498443700 series 3674171
Content provided by Kevin Redmond. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Redmond or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Alex Didio didn’t wait for job listings. She created her own role working on Diary of a CEO and went on to lead commercial partnerships for one of the world’s biggest podcasts.
In this episode, she shares what small podcasters get wrong about monetisation, and what to do instead.
We talk through:
- How to reach out to sponsors (before you think you’re ready)
- What makes a guest pitch stand out
- How to use content you’re already making to open doors
- The questions that matter most to brand partners
- And why shorter episodes might be the smartest move of all
Whether you’re sitting on 20 episodes or 200, this one is packed with practical strategy, minus the hype.
Chapters
01:38 - How Alex landed at Diary of a CEO
05:10 - What podcasters can learn from cold outreach
06:50 - Non-negotiables when pitching a guest
11:10 - What brands are actually buying
14:40 - How to ‘audition’ for sponsorships
20:35 - Packaging your podcast like a pro
25:12 - The 2 mistakes most podcasters make
27:40 - How to sweat the content
29:40 - What lights Alex up right now
Get in touch with Alex on LinkedIn
9 episodes
Share
