Not every business breakthrough comes from creating more content. Sometimes it starts with a conversation.

ㅤ

In this episode, Trevor Grimes sits down with Erika Bryant, marketing strategist and business advisor at Piece of Cake Marketing, to talk about how genuine networking can drive business growth without relying on endless posts, blogs, or videos. Erika shares her “30 Coffees in 30 Days” method—a simple, human-centered framework for building relationships that lead to real opportunities.

ㅤ

Together, Trevor and Erika break down how to find the right people to talk to, what to do when someone says no, and why anchoring yourself in someone’s mind with just a few words can completely change how they refer and remember you. Whether you’re just starting out or looking for a fresh way to grow, Erika’s approach proves that authentic connection often outperforms any content strategy.

ㅤ

Guest Bio

Erika Bryant is a marketing strategist and business advisor, and founder of Piece of Cake Marketing. With 20 years of marketing experience and 13 years running her own business, she helps companies under $10 million without a marketing team make smarter decisions through advisory sessions, masterminds, and done-for-you marketing strategies. Erika also leads The Network, a 480+ member Slack community built on generosity, collaboration, and meaningful connection.

ㅤ

What We Cover

• How the 30 Coffees in 30 Days method works as a relationship-driven sales funnel
• Four “low-hanging fruit” groups to reconnect with when growing your business
• Why a “no” today doesn’t mean the relationship is over—and how to keep it alive
• The know, show up, give, ask framework for building trust before making an ask
• How to leverage gatekeepers and associations to meet the right people
• Why following your curiosity leads to the right networking opportunities
• The three-step formula for describing what you do so it sticks in people’s minds
• How generosity and giving turn your network into a sales team without feeling transactional

Resources Mentioned

• Piece of Cake Marketing – The Network
• StoryBrand (mentioned as part of Erika and Trevor’s background)
• Do Over by Jon Acuff (referenced during the conversation)

Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.