Shifting careers isn’t always linear — sometimes it’s messy, surprising, and exactly what’s needed. Trevor Grimes sits down with Amanda Hall, Account Manager at Scrappy ABM, to unpack her journey from teaching every grade level imaginable to designing products at an edtech startup and eventually shaping sales content that actually worked.

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Amanda shares how creating simple, problem-focused one-pagers became her most effective sales enablement tool, why convincing a CEO to update messaging requires both empathy and A/B testing, and how customer feedback drove every piece of content she produced. From live demos to FAQs to onboarding guides, Amanda shows how resourceful teams can build trust and adoption through content-led strategies that focus less on features and more on real customer needs.

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Listeners will walk away with actionable ideas for building content that speaks the customer’s language, avoids wasted effort, and drives both sales and long-term product adoption.

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👤 Guest Bio

Amanda Hall is an Account Manager at Scrappy ABM with a background spanning education, UX design, and edtech product strategy. She began her career as a teacher before transitioning into the startup world, where she became the first full-time employee at an edtech company. Amanda is passionate about creating content that connects with customers, building tools that support adoption, and advocating for accessibility and universal design for learning.

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📌 What We Cover

• The messy but meaningful career shift from education to edtech startups
• How customer conversations shaped messaging, positioning, and content direction
• The surprising power of one-pagers when focused on solving real problems
• Why A/B testing messaging helped bridge the gap between a CEO’s vision and customer reality
• Content that carries beyond sales — from onboarding to implementation to adoption
• Why FAQs and knowledge bases matter as much as flashy features
• The biggest content hill Amanda would die on: listen to your customers first

Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.